about us
Designer and owner, Cindy Estes, has spent all of her adult life in the design world. Her visual eye was fine tuned
during a seven-year stint as the in-house designer for The Museum of Contemporary Art, Los Angeles.
When she moved east and chose to transition to a stay at home mom, she found she was constantly searching for clothes
that were beautiful, comfortable and easy care for her new daughters. Enter the seam collection.
“When I saw the reaction of other mothers to the clothes I was creating for my daughters, I knew I was on to something.
I was approached by so many who wanted to know where I shopped for my girls. Little did I know that my little sewing machine station
in a corner of the family room would become the business that it is today.” Armed with a wish list of problems Moms were looking to solve,
Cindy began her career in children’s fashion. A primary goal was to make the struggle of finding age appropriate clothes for girls a little easier. The designer developed a checklist of considerations that go into each stage of a collection’s development:
Touch Sensitivity
For all the silhouettes, “my first concern is how does it feel. I want to eliminate constricting clothes and uncomfortable fabrics.”
Sensible
For little ones, pants and tunic tops ensure babies won’t trip as they’re learning to stand.
Nurturing skillsets
As girls grow, unique styling allows them to dress themselves, encouraging independence.
Streamlined Shapes
Older tweens need the shapes more streamlined to fit changing bodies and promote confidence as girls move
through the middle school years
Age Appropriate - Girls grow up fast enough
Teens need to have a sense of fashion while choosing clothes that are age appropriate that don’t sexualize them.
“ I want to eliminate the struggle that develops around body image and help moms make clothing selection easy.”
Easy Care
While fabrics are often organic, the bottom line is easy care, natural fabrics that can go
into the laundry and will last for generations.
The common threads running through the inspiration each season are comfortable, stylish and artisan - shared descriptors you’ll find
people often using when talking about the designer herself. The end result is an exquisite mix of fabrics and patterns
combined with the ease of machine wash and dry. Clothes that allow a girl to look like a girl and move like a child,
adapting gracefully from the park to the party. This is the evolution of seam.
during a seven-year stint as the in-house designer for The Museum of Contemporary Art, Los Angeles.
When she moved east and chose to transition to a stay at home mom, she found she was constantly searching for clothes
that were beautiful, comfortable and easy care for her new daughters. Enter the seam collection.
“When I saw the reaction of other mothers to the clothes I was creating for my daughters, I knew I was on to something.
I was approached by so many who wanted to know where I shopped for my girls. Little did I know that my little sewing machine station
in a corner of the family room would become the business that it is today.” Armed with a wish list of problems Moms were looking to solve,
Cindy began her career in children’s fashion. A primary goal was to make the struggle of finding age appropriate clothes for girls a little easier. The designer developed a checklist of considerations that go into each stage of a collection’s development:
Touch Sensitivity
For all the silhouettes, “my first concern is how does it feel. I want to eliminate constricting clothes and uncomfortable fabrics.”
Sensible
For little ones, pants and tunic tops ensure babies won’t trip as they’re learning to stand.
Nurturing skillsets
As girls grow, unique styling allows them to dress themselves, encouraging independence.
Streamlined Shapes
Older tweens need the shapes more streamlined to fit changing bodies and promote confidence as girls move
through the middle school years
Age Appropriate - Girls grow up fast enough
Teens need to have a sense of fashion while choosing clothes that are age appropriate that don’t sexualize them.
“ I want to eliminate the struggle that develops around body image and help moms make clothing selection easy.”
Easy Care
While fabrics are often organic, the bottom line is easy care, natural fabrics that can go
into the laundry and will last for generations.
The common threads running through the inspiration each season are comfortable, stylish and artisan - shared descriptors you’ll find
people often using when talking about the designer herself. The end result is an exquisite mix of fabrics and patterns
combined with the ease of machine wash and dry. Clothes that allow a girl to look like a girl and move like a child,
adapting gracefully from the park to the party. This is the evolution of seam.